Personalized Study Plans–Made up of the pre and posttests, the Study Plan includes remediation activities to help students understand and apply the concepts where they need the most help. Mymarketinglab–Pearson’s online tutorial and assessment platform–gives students the opportunity to test themselves on key concepts and skills, track their own progress through the course, and use the personalized Study Plan activities. 
Provide students with the power of practice.
Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
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